Jazzman’s coffee originates in Colombia and Central America, in some of the best coffee growing regions in the world, where it starts out as “green coffee.” It is prepared from the ripe coffee (cherries) of the coffee tree. Green coffee beans are actually the seeds of the coffee cherry and are of the highest quality.

Under long hours of golden sunshine, the green cherries will begin to mature, first turning yellow and then to a deep crimson red until they are hand-picked by skilled farmers with a discriminating eye for perfect ripeness.

The productive life of a coffee tree is 20-25 years, after which the tree is cut down and another is planted in its place. It takes 8-10 years to get the first full crop from a coffee tree. One tree typically yields an average of 1 – 1.5 pounds of green coffee per year over its lifetime.

Roasting is a process controlled by a person known as the “Master Roaster.” Coffee beans are roasted in a large cylinder-shaped drum that rotates to keep the beans moving. Heat is applied to the outside of the drum. If the beans are roasted too long, many of the compounds that provide the flavor are roasted off, however if the beans aren’t roasted long enough, the flavors will not develop properly.

When the ideal roast temperature is achieved, the coffee beans undergo a series of reactions. They expand and develop numerous flavor and aroma qualities. Over 800 compounds found in the beans contribute to their flavor and aroma. The roasting process brings out these flavors and aromas as it forces the moisture from the beans. The beans are then quickly released from the roaster and cooled.

Fully roasted beans are sent all over the country for you to...Sip.Savor.Smile.